Mobile displays are tighter, and users scroll faster, so it’s important to craft a clear, compelling message that fits neatly within that shorter space. Keep your meta description tag fresh by tracking current trends and updating outdated page content. A well written meta description sparks curiosity without revealing everything.

seo meaning

Optimize On-Page Elements

seo meaning

Poorly written comments, often off-topic and self-promotional, posted by spambots in the hopes of getting a free (but ultimately worthless) link. Content that is designed to entice people to click, typically by overpromising or being intentionally misleading in headlines, so publishers can earn advertising revenue. A publication of content, sorted in chronological order, with the most recent content appearing at the top. The content reflects personal or corporate interests, and can be written by an individual or a group of contributors. However, as “web log can also mean a server’s log files, the term was confusing.

seo meaning

Troubleshoot the performance drops

seo meaning

There are a number of helpful resources online, from in-person interest groups to convenient online courses, many of them free. Becoming an expert, however, takes time, patience, and a willingness to experiment. But, the most important thing to consider is whether your content is valuable and relevant to your intended audience.

seo meaning

Continuing to optimize your local profiles, like by updating your holiday hours, sharing promotions, or responding to reviews, will help your business perform and engage in local search results. Build a fast-loading, fast-to-respond website by following best practices like compressing images, minifying code, enabling browser caching, and using a Content Delivery Network (CDN). Use Google’s PageSpeed Insights tool to get URL-specific recommendations.

Intentionally provocative content that is meant to BHS Links grab people’s attention and attract links from other websites. The process of searching for information (e.g., text, images, video) from a large database and then presenting the most relevant information to an end user. An authoritative central resource (e.g., page or article), dedicated to a specific topic (keyword), that is continually updated and linked to, and also links out to topically-relevant webpages. HTML tags are specific code elements that can be used to improve the effectiveness of SEO for webpages and websites.

  • The ranking of a site, or the position it occupies in the SERP with respect to a particular keyword, depends on how relevant the content is to the search.
  • A content hub is a collection of pages that are all related to a certain topic.
  • It feels a little bit scary while you’re doing it, and we will be coming on to what happens when you don’t hit the KPIs or the metrics that you’ve set.